Rule of the Month

October 2019 - Guidelines for Promotional Activities - 
Institutional, Charitable, Educational or Nonprofit Promotions
NCAA Bylaw 12.5.1.1

If the charitable, educational or nonprofit entity fails to abide by the requirements below a student-athletes amateur status may be impacted and athletic eligibility may be lost.

A non-institutional charitable, educational or nonprofit agency may use a student-athlete's name, picture or appearance to support its charitable or educational activities or to support activities considered incidental to the student-athlete's participation in intercollegiate athletics, provided the following conditions are met:
  1. The student-athlete receives written approval to participate from the institution's president or chancellor (or designee)
     
  2. The specific activity or project in which the student-athlete participates does not involve co-sponsorship, advertisement or promotion by a commercial agency, except as follows:
       a ) Identification (e.g., graphics, voice over, on-screen text) of the commercial entity must explain the commercial entity's affiliation with the permissible entity (e.g., entity is the official sponsor of the institution/event);
       b ) The appearance or description of the commercial product(s)/service(s) and/or the commercial entity's logo(s) may be included but may not exceed 25 percent of the total promotional activity. Further, language or action included in the promotion may not directly encourage the use or purchase of the commercial product or service (e.g., drink this product) with which the commercial entity is associated;
       c ) The promotion shall not feature alcoholic beverages, tobacco products or performance-enhancing drugs. Further, the commercial entity shall not be any organization that promotes gambling.
     
  3. The student-athlete does not miss class.
     
  4. All money derived from the activity or project goes directly to the member institution, member conference or the charitable, educational or nonprofit agency.
     
  5. The student-athlete may accept actual and necessary expenses from the member institution, member conference or the charitable, educational or nonprofit agency related to participation in such activity;
     
  6. The student-athlete's name, picture or appearance is not used to promote the commercial ventures of any nonprofit agency;
     
  7. Any commercial items with names or pictures of student-athletes may be sold only by the member institution, member conference or NCAA, through outlets controlled by the member institution, member conference or NCAA or outlets controlled by the charitable or educational organization (e.g., location of the charitable or educational organization, site of charitable event during the event);
     
  8. The student-athlete signs a release statement authorizing the use of his or her name, image or appearance in a manner consistent with the requirements of this section.

    Questions should be directed to Pacific University’s Associate Athletic Director/Senior Woman Administrator, Lauren Brownrigg at brownrigg@pacificu.edu.